Tastestamp
Brand Guidelines · v1

Cook it. Stamp it.
Remember it.

Tastestamp is the cookbook that remembers when you made it — every recipe, every night you cooked, with a date and a photo. This sheet is how we keep it looking like itself.

Identity

The mark

A round rubber stamp meets a wooden spoon. The double-ring stamp and the single spoon nod to pressing a date onto every meal you cook. Keep it square, keep it confident.

Primary mark
Tastestamp
Horizontal lockup
Tastestamp
On dark
Monochrome ink
Palette

The colours

Salmon Coral
#E05A36
Primary accent · the stamp
Deep Coral
#B8421F
Pressed states · emphasis
Ink
#211B14
Primary text · dark surfaces
Matcha
#6F7A4A
Secondary accent · "fresh"
Paper
#F4EEE2
Primary background
Paper Deep
#EBE2D2
Secondary surfaces
Card
#FBF7EF
Cards · panels
Soft Ink
#6A5F51
Secondary text
Typography

The type

Fraunces · DisplayWeights 400 / 600 / 900 · used italic for warmth
Tonight we cooked
Salmon Poke Bowl
Headlines, recipe titles, the date on every stamp.
Hanken Grotesk · Body / UIWeights 400 / 500 / 600 / 700
Buttons, labels, and clean reading.
Body copy stays calm and legible so the food and the memories do the talking. Use sentence case, generous spacing, and never shout.
Voice & tone

How it sounds

Warm, not gushy

We write like a friend who loves to cook — encouraging, never preachy. "Let it cool slightly," not "you must allow adequate cooling time."

Memory-first

Lead with the moment, not the macro. It's "the night you made this," not "log entry #4."

Unfussy

Plain words, short sentences, real measurements. Confidence over jargon.

Tagline

What we say

Cook it. Stamp it. Remember it.

Usage

Do & don't

DoGive the mark room to breathe — clearspace of at least half its height on every side.
DoPair Fraunces display with Hanken body. Let coral be the single hero accent.
Don'tRecolour the mark outside the palette, add shadows, or stretch the wordmark.
Don'tSet the wordmark in all-caps or pair it with a second bright accent.